# The Domino Effect

Domino is the name of the small tiles that can be stacked on end in long lines. When one is tipped over, it triggers the next domino in line to tip over, and so on until all of them have fallen. This simple yet satisfyingly complex chain reaction is what gave rise to the term “domino effect,” meaning that one tiny action can have far-reaching consequences.

A person can play domino in a variety of ways, with the goal of scoring points by getting all of their pieces to fall in a straight or curved line before an opponent. The player with the most tiles in hand at the end of a round wins. Those who want to make it even more difficult can change the rules by choosing which pips are counted and how (a double-blank may be worth 0 or 14).

The history of domino goes back at least as far as the 16th century, when the Chinese invented a game called pupai that was similar to the 28-piece Western set that is now popular worldwide. Each domino is a rectangular tile with a line down the center that contains numbers. The most common set has a total of 28 unique tiles, ranging from 1 (or blank) to 6 (or six).

Lily Hevesh began playing with dominoes as a child. Her grandparents had a classic 28-pack and she loved setting them up in straight or curved lines, then flicking the first domino over and watching the entire row tumble down. Today, Hevesh is a professional domino artist who creates spectacular setups for movies, TV shows, and events–even an album launch for pop star Katy Perry. She also has a YouTube channel where she posts videos of her creations.

Hevesh carefully tests each section of a domino setup before putting it all together. She tries different arrangements, and she films each in slow motion so she can see what’s working and what’s not. When everything is in place, Hevesh puts the big 3-D sections up first and then adds flat arrangements. She even builds lines of dominoes that connect all of the pieces together.

While a domino effect is often viewed as an entertaining activity, it can also be used as a metaphor for business strategy and planning. Hevesh’s process highlights the importance of prioritizing tasks, a practice that can help a writer develop a story that engages readers from start to finish.

Domino’s was founded in the 1960s by brothers Thomas and Philip Monaghan, who opened their first store in Ypsilanti, Michigan. Their original strategy was to focus on building stores in college towns, where students would be most likely to order pizza. This strategy allowed the company to establish a strong brand presence and quickly grow.

While the company was growing, it struggled with leadership changes and financial turmoil in the early 1990s. In an attempt to boost revenue, Domino’s tried new products and expanded their delivery areas. Despite these efforts, the company still found itself in a precarious position. Then came a series of missteps that prompted many to believe the company was on the verge of collapse.